Google Ads today

Why it’s calm

No official incidents and no unusual reports. If your numbers look off, it’s probably your account, not Google Ads.

What marketers are reporting

No reports yet today. Seeing something weird?

Official status

No incidents on Google Ads’s status page.

Changes and news

• Explaining data activationData activation is the process of moving customer data into ad platforms, DSPs and other media channels so it can drive targeting, suppression and measurement.
• Explaining audience marketplaceAn audience marketplace is a platform where data providers list pre-built audience segments that advertisers license for ad targeting inside buying platforms.
• Denmark's deepfake bill makes publishers prove consent from January 2027Realistic fakes of any face, voice or movement would need permission, with protection running 50 years after death. What does bill L 49 mean for AI-made ads?
• Explaining universal IDA universal ID is a shared, pseudonymous user identifier, often derived from a hashed email, that publishers, SSPs and DSPs can read without syncing cookies.
• Explaining third-party dataThird-party data is information about people collected by a company with no direct relationship to them, then packaged into segments and sold to advertisers.
• Explaining domain registrarA domain registrar is a company accredited to sell and manage domain names on behalf of registries. How EPP, RDAP, fees, transfers and DNS abuse rules work.
• Explaining session hijackingSession hijacking is the takeover of a logged-in account by stealing or reusing its session token, usually a cookie, so no password or second factor is needed.
• Explaining malvertisingMalvertising is the use of online ads to deliver malware, scams or forced redirects, abusing ad networks and search ads to reach people on trusted websites.
• Explaining typosquattingTyposquatting is registering misspelt versions of popular web domain names or software package names to capture mistyped traffic for ads, phishing or malware.
• Explaining reverse proxyA reverse proxy is a server in front of websites that takes requests on their behalf and relays the replies. It underpins CDNs, tag gateways and bot blocking.
• EU Council draft cuts cookie re-prompt wait from 6 months to 4Contextual ad measurement and capping cookies would need no consent under the October 2 text. EU ambassadors meet Sunday; Parliament has yet to take a position.
• Cotswold Outdoor sells ads on 149 in-store screens across 23 UK shopsBrands such as HOKA, ASICS and Nike can buy till, shelf and totem screens after a 12-week build from tender to revenue. Next comes the programmatic question.